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Adalytics - 4 Max - 2 Ruben Schreurs - 2 Execs - 1 Dan Salmon - 1 Brian Albert - 1 Albert - 1 Nielsen - 1
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Google - 4 COPPA - 2 Business - 1 Disney - 1 Paramount - 1 Amazon - 1 Prime - 1 Hollywood - 1

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5 mentions found


☆ YouTube is facing a reckoning as rivals offer TV streaming scale for the first time
  + stars: | 2023-11-29 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +7 min
One holding company exec said for the first time in years, their clients' YouTube spending hasn't increased this year. Execs also cited suitability of YouTube content as an ongoing factor in their spending allocations. YouTube TV , launched in 2017, provides linear and on-demand programming, and parent Alphabet has called it a bright spot for subscriber growth. YouTube also pitches TV advertisers on YouTube Select, which lets advertisers run ads on the top 5% of its most popular programming. And last year, YouTube reached a deal to make NFL's Sunday Ticket games an add-on for YouTube TV subscribers.
Persons: Max, Execs, Adalytics, Dan Salmon, Brian Albert, Albert, Nielsen, it's, we're, execs, Brian Wieser, Wieser Organizations: YouTube, Business, Disney, Paramount, Amazon, Prime, Google, Hollywood, New, Research, US, Netflix, Hulu, Sunday Ticket, Nielsen . Ad, YouTube's Locations: Madison, Wall
☆ IPG Mediabrands 'privacy alert' says clients should 'consider' a pause on Google ads product
  + stars: | 2023-08-17 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +18 min
Google has disputed the Adalytics report, with a spokesperson describing it in a statement to Insider as "deeply flawed and misleading." An IPG Mediabrands spokeswoman said it was not accurate to say the agency was recommending a pause on any Google product. "What worries me about this Adalytics report is that Performance Max campaigns have allegedly been observed to run on made-for children inventory," Schreurs said. The article also refers to research undertaken by 3rd party (Adalytics) and the Adalytics report also mentions the following IPG/MB clients: 1. GAF For several of the above clients, the Adalytics report references that IPG/Matterkind placed the ad.
Persons: Max, IPG Mediabrands, Adalytics, wasn't, IPG, Ruben Schreurs, Schreurs, Edward J, Markey, Marsha Blackburn, Dyson, Matterkind, Biden's Organizations: Google, YouTube, The New York Times, Federal Trade Commission, COPPA, Republican, New York Times, Brand, Adalytics, NY Times, BMO, BMW, Nike, Intuit, Honda, FTC, United States, Association, MFK Locations: Massachusetts, Tennessee, United, MFK
☆ YouTube Ads May Have Led to Online Tracking of Children, Research Says
  + stars: | 2023-08-17 | by ( Nico Grant | Natasha Singer | Aaron Krolik | ) www.nytimes.com   time to read: +1 min
As with children’s television, it is legal, and commonplace, to run ads, including for adult consumer products like cars or credit cards, on children’s videos. There is no evidence that Google and YouTube violated their 2019 agreement with the F.T.C. The Times shared some of Adalytics’ research with Google ahead of its publication. Google told The Times it was useful to run ads for adults on children’s videos because parents who were watching could become customers. When ads appear on children’s videos, the company said, they are based on webpage content, not targeted to user profiles.
Persons: Michael Aciman, Adalytics Organizations: YouTube, Times, Google, The Wall Street, COPPA
☆ The European Parliament is auditing years of its Google ads following a report that alleged YouTube misled advertisers
  + stars: | 2023-07-14 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +5 min
The European Parliament said it's auditing its YouTube advertising from 2020 to date. The European Parliament is auditing its Google advertising going as far back as 2020 following a report that alleged YouTube placed ads on third-party sites that violated its own standards. This evaluation process is still ongoing," said a European Parliament press representative in an emailed statement. From its initial assessment, the use of the GVP Network by the European Parliament was "residual," the representative said. The European Parliament has been put under pressure to suspend all of its Google advertising.
Persons: TrueView skippable, Adalytics, Marvin Renaud, Renaud, Roberta Metsola, Pravda.ru, monetization, Adweek, Ruben Schreurs Organizations: Google, YouTube, Fortune, Partner, GVP, GVP Network, US Treasury, Street Journal, Ebiquity Locations: TrueView, Russia, Russian, Ukraine
☆ US lawmakers want to probe whether online advertising poses a national security threat
  + stars: | 2022-08-10 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +6 min
The Director of National Intelligence has been asked to assess the "foreign weaponization" of adtech data. US lawmakers have asked the Director of National Intelligence Avril Haines to investigate whether "foreign weaponization" of widely available adtech data poses a national security risk, a move that has the potential to deal a major blow to the online ad industry. The ODNI and the office of Chairman of the National Intelligence Committee Rep. Adam Schiff, who filed the amendment, didn't immediately respond to requests for comment. US government agencies themselves have used data from advertising auctions to track mobile phones. "Furthermore, brands — especially those with government contracts — may face a moral dilemma in funding an ecosystem that is deemed to be a threat to national security."
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